Archive for November 19th, 2008

Katie, Bar the Door

One of our newest customers, a large hospital in the Southeast, was in the process of kicking off their program when this event occured.   

On Wednesday, a vendor rep came to call.   With no badge, no appointments and no products on the approved supply list, the rep wandered the halls, buttonholing every physician he could find.   Administration eventually rounded him up and sent him on his way. 

Yet, he came back the very next day and started working the Med/Surg floor again.   He ran across a physician conducting a family conference about potential treatment modalities for a very sick patient.   The rep lurked behind for a while, then chimed in, “I couldn’t help but overhear your conversation.   I have a product that may be helpful here.”   The physician was appalled and scolded the rep for interfering, particularly because the product proposed wasn’t appropriate for the case in question.   The family, desperate to explore any promising course of treatment, began to quiz the physician about what the rep had said.   The physician then spent 20 minutes redirecting the conversation away from the rep’s comments and back to realistic options. 

(more…)

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